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BD (Becton, Dickinson and Company) Associate Director, Research Solutions, CASAJ in Singapore, Singapore

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!


The Associate Director, Research Platform, is accountable for the development and execution of key marketing strategic and tactical plans for Life Science Research Reagents, and Research Instrument systems to deliver the sales, growth and profitability budget targets; establish and strengthen a strong competitive position to increase business and portfolio opportunities; develop internal training curriculum both for new product releases as well as existing products in response to changes in competitive situation; provide leadership of marketing promotional and communication programs. This role is also responsible for the success of new product launches and implement digital transformation roadmap for the region.

The Associate Director, Research Platform should maintain close customer connection through market research activity and translate customer insights into product tactical plans.

The Associate Director, Research Platform, routinely interfaces with both BDB WW Platform & Marketing team to report on CASA JPN regional business performance, market environment and participate in product development programs; as well as local Business team & Marketing associates, and CASA JPN cross functional team resources including Finance, Supply Chain, Regulatory, Medical and R&D partners as required.


  • Accountable for working with WW, Regional and Country Business and Marketing counterparts to develop and execute an CASA JPN regional strategy to ensure achievement of financial/ budget expectations.

  • Manages all aspects of product marketing plans by addressing go-to-market strategies, market sensing, market development and marketing mix in product strategies.

  • Accountable for demand management by developing recommendations on product sales forecasts and production inventory issues.

  • Employs market research tools and collaborates with customer opinion leaders as required to identify and interpret changing user attitudes, demands, and needs for existing company and competitive products.


  • Minimum Bachelor’s Degree in Life Sciences. Post-graduate degree is a good to have.

  • Minimum 8 years of relevant industry in life sciences industry with +2 year of supervisory experience

  • Cross functional team experience desirable

  • Minimum 30% travel.

  • Fluent in English.

Required Knowledge & Experience

  • Substantial applied product and market management experience in multiple disciplines, such as brand management and/ or product development.

  • Experience in identifying market opportunities, market segmentation, competitive analysis, pricing strategy, market development and go to market models and strategies.

  • Experience with product development process.

Marketing Knowledge

  • Able to implement a comprehensive and actionable marketing plan. especially proficient at defining and segmenting the research market in the region

  • Able to assess market potential in the following ways: existing product application to existing markets; existing product opportunities for new markets; new product opportunities for existing markets and new product opportunities for new markets.

  • Demonstrates expertise in product lifecycle management, business strategy planning, comprehensive market assessment and financial justification/analysis using product line financial management tools.

Strategic Thinking

  • Weighs pros and cons of alternative approaches to a situation and makes intelligent recommendations that consider multiple implications of the decision.

  • Able to generate information used directly in demand models and marketing investment decisions, including competitive intelligence, market sizing, positioning, resource allocation.

  • Understands customer and competitive environment, the brand position today and likely position in the future.

  • Makes sound tradeoffs between alternative uses of resources.


  • Writes and delivers persuasive presentations tailored to their audience; chooses words carefully in any written or verbal communication

  • Effective customer presentations – formal and informal

  • Ability to work across cultures.

Drive for results

  • Plays a critical role in key projects and/or initiatives, demonstrating an ability to establish and/or deliver objectives and timelines.

  • Demonstrated ability to deliver against key objectives and timelines; executes projects on time and within budget

  • Exhibits strong project management skills; leads projects in a manner that accounts for conflicting priorities in other functions

  • Demonstrates the ability to determine multiple tasks involved in a project and prioritize their completion.

Action Oriented

  • Effectively develops and executes project plans; comfortable balancing many projects at once; strong multi-tasking/ organizational skills

  • High competitiveness within ethical and BD value boundaries and strong desire to win.

  • Makes timely decisions; erroneous decisions may result in considerable expenditure of human capital and budgeted resource.

Primary Work Location

SGP The Strategy

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.