Job Information
BD (Becton, Dickinson and Company) Marketing Executive in Singapore, Singapore
Job Description Summary
We are seeking a Marketing Executive (1 Year Contract) for Medication Delivery Solution (MDS), Central and South Asia & Japan (CASAJ) Region to support development and execution of strategic plans in partnership with Marketing, Clinical, Sales, and functional teams across the region.
The candidate will play an important role in supporting our growth strategies through projects that assess market opportunity/headroom, generate market insights, create campaign content and manage competition profile update. Driving omnichannel execution, you will also adapt or build content for digital communication and engagement with clinicians and healthcare professionals within the region.
Job Description
I. Position Summary
We are seeking a Marketing Executive (1 Year Contract) for Medication Delivery Solution (MDS), Central and South Asia & Japan (CASAJ) Region to support development and execution of strategic plans in partnership with Marketing, Clinical, Sales, and functional teams across the region.
You will play an important role in supporting our growth strategies through projects that assess market opportunity/headroom, generate market insights, create campaign content and manage competition profile update. Driving omnichannel execution, you will also adapt or build content for digital communication and engagement with clinicians and healthcare professionals within the region.
Reporting to the Regional Associate Marketing Director, you will join a strong team of talented individuals who collaborate closely with cross-functional stakeholders from Global, Regional and Country teams to help achieve the commercial success of our region.
II. Key Responsibilities
Collaborate with cross-boundary teams (global, region and country) and cross-functional teams (Medical Affairs, Strategic Access, Regulatory, Supply Chain) to develop and execute marketing content, events and other marketing initiatives.
Manage all assigned aspects of projects, such as assess opportunity/ headroom, conduct market research, create campaign content, update competition profile, drive omnichannel outreach, etc. with the end goal to drive business growth (MQLs & SQLs). Assist in the organization of webinars and the other digital platforms including managing EDMs and newsletters.
Stay updated with clinical practices, omnichannel best practices, search engine optimization, content trends, monitor competitor websites, and recommend improvements for competitive edge.
Create presentations and reports to communicate on project status/ outcome/ impact.
Manage projects and ensure on-time completion and to the highest standard, as the key contact point to coordinate with vendors for project competition, including vendor briefing, quotation development, purchase orders submissions, project delivery, payment, etc., for both online & offline events, leveraging Interactions Hub & i-Certis
Ensure alignment with global standards for brand consistency across all regional marketing content and web properties. Support the business in the submission for company approval through VeevaVault.
Other ad-hoc duties as and when required
Job Requirements
Bachelor’s Degree required, in Marketing, Business, Nursing, Pharmacy or other related fields.
Fresh Graduate to 5 years of experience marketing experience in Medical Device Business or related industry preferred
Strong planning, organizing and time management skills
Ability to translate data into actionable insights.
Excellent written and verbal communication and interpersonal skills, with the ability to influence and collaborate effectively with stakeholders, work as a team.
Self-starter and able to work independently
Experienced in content library management (i.e. Veeva Vault, Adobe Workfront), web content management systems (Adobe Experience Manager) and various digital marketing applications will be a plus.
Required Skills
Optional Skills
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Primary Work Location
SGP The Strategy
Additional Locations
Work Shift
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.