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BD (Becton, Dickinson and Company) Marketing Manager in South Korea, South Korea

Job Description Summary

As a marketing leader in BD Medication Delivery Solutions, Korea, the Marketing Manager influences the development and drives the execution of marketing strategies related to his/her product lines, to meet the business objectives. The position establishes and maintains a strong competitive position through identification of marketing opportunities. The incumbent routinely interface with cross functional resources including: Regional Marketing associates, Finance, Quality, Regulatory, Operations and R&D.

Job Description

  1. Manages all aspects of marketing plans to achieve financial/budget expectations by creating metrics to analyze and drive business growth and product line strategies.

  2. Manage marketing activities and related budget supporting product management for the MDS business including:

• Market research – market size, market share- employs marketing research tools or through individual effort

• Market shaping – customer needs & requirements

• Environment – trends, competitors

• Pricing – per product per market per segment

• Marketing communications – advertising, promotions, e-marketing

• Tactical marketing mixes to maximize the go to market in the region

• Meeting strategy – trade shows, conventions, conferences

  1. Creates business cases for new opportunities within the country, engages with the Region, WW and applicable country teams.

  2. Provide segment expertise to product management in order to improve sales.

  3. Leads and owns the demand review process for assigned product lines. Accountable for demand management by developing recommendations on product sales forecasts and production inventory issues.

  4. Guides MDS associates and the stakeholders through successful product launches.

  5. Meets all marketing work-stream deliverable as required in BD Global Product Development Process, when applicable.

  6. Accountable for working with WW, Regional and Country marketing counterparts to develop and execute a strategy to ensure achievement of financial/ budget expectations.



• Bachelor’s Degree; MBA preferred

Skills and Experience

• At least 12 years experiences in healthcare industry (Medical device/Pharmaceutical), preferably with multinational companies

• Minimum 6+ years of Marketing experience

• Fluency in English

• Cross functional team experience/people management experience required

Primary Work Location

KOR South Korea - Seoul HQ

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email