BD (Becton, Dickinson and Company) Senior Manager, Marketing Communications in Sparks, Maryland

Job Description SummaryThe Senior Manager, Marketing Communications leader will lead in developing and executing strategies and plans to drive market visibility, lead generation, and business goal attainment. This role requires hands-on experience successfully working with Sales and/or Business Development teams to identify key business needs; translating them into aggressive, actionable marketing plans that include creative and effective tactics for lead generation and awareness promotion. Strong emphasis on digital marketing.

Job Description


  • Revamp overall marketing and go-to-market strategy in collaboration with the leadership team

  • Establish and maintain customer engagement plans which may include customer direct marketing and social media marketing strategies

  • Develop BD Advanced Bioprocessing’s brand. Create a clear value proposition and differentiation.

  • Develop and manage marketing operations budget

  • Develop and create marketing collateral and sales training tools including but not limited to print and digital advertising, social media, brochures, newsletters, apps, white papers, presentations, videos and scripts

  • Develop and execute lead generating marketing activities including advertising, email campaigns, trade shows and events

  • Develop understanding of the market size, industry trends, and customer needs through market and customer centricity research

  • Help define, understand and position BDAB products by customer segments Qualifications

  • Requires a B.A./ B.S. in a related scientific discipline and minimum of seven (7) years product and/or market management within Life Science Research and/or Biotechnology (or a related discipline) with a consistent track-record of high performance and results.

  • Requires strong scientific and technical knowledge with the ability to develop and review technical product specifications and applications development plans based on customer needs.

  • Must have a working knowledge in the following areas:

  • Brand Marketing

  • Customer Segmentation

  • Value Proposition development

  • Associate management and development

  • Action oriented with the ability to drive for results.20% domestic and international travel required

Primary Work LocationUSA MD - Baltimore

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status