BD (Becton, Dickinson and Company) US Marketing Manager - Women's Health in Sparks, Maryland

Job Description SummaryBD Diagnostic Systems – Women’s Heath and Cancer is focused on developing and introducing innovative tests to physician offices, hospital laboratories, and reference laboratories that will enable them to make better decisions that make an impact in patients. Working closely with the Global Marketing team based in Raleigh, NC. , the US Marketing Manager is responsible for market activities for the portfolio, including tactical marketing for products in all stages of the product life cycle. The successful candidate will develop and execute the US marketing plan to exceed unit revenue, category share and profitability goals for assigned product portfolio, contribute to Global Marketing initiatives, and ensure the effective integration of the voice of the US region in the marketing workflow and decision-making process.

Job Description


  • Manages all aspects of US marketing plans to ensure the achievement of financial/budget expectations and product line strategies; creates strategic marketing plans and drives tactical marketing initiatives

  • Works closely with Sales teams to effectively implement marketing strategies and drive tactical plans to attain/exceed sales and category share objectives

  • Partners with cross functional teams to ensure integrated messaging and roll out to the field

  • Employs market research tools, as required, to identify and interpret changing region attitudes, demands, and needs for existing company and competitive products

  • Manages the demand planning process; represents portfolio at Demand Consensus and S&OP meetings

  • Contributes to the annual financial planning cycle for the US: budget, forecasts and ASR

  • Develops distributor programs to gain share of mind at distributor. Develops distributor promotions and resolves inventory question issues. Acts as a key liaison within the supply chain to ensure timely and cohesive communication to the BD and sales and marketing teams

  • Initiates, coordinates, and drives key National Account opportunities

  • Creates and manages communication programs including advertising, PR, direct mail, product literature, sales tools, BD internet sites, etc., in alignment with branding strategy

  • Successfully launches products; develops strategies, tactics and training plans for the Service organization, Distributors and Sales teams

  • Creates and implements pricing strategies, market analysis, promotional programs, market research requirements and channel strategies. Incorporates "best practices" in all aspects of the marketing function

  • Provides marketing and/or technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing events

  • Develops and implements strategic publication plan. Develops KOL group and speaker opportunities; coordinates webinars, as appropriate

  • Builds relationships with internal stakeholders, and effectively communicates short and long term business priorities to functional leaders (i.e., Manufacturing) to ensure a unified agenda. Identifies potential gaps and proposes possible solutions

  • Ensures compliance with BD policies, procedures, and practices, including serving as point-person in marketing communication copy approval process


  • Typically requires a B.S. in a Life Sciences discipline, or equivalent combination of education and experience. MBA preferred

  • Minimum of 7 years of business experience and/or 3-5 years in specific Marketing and Product Management roles. Business experience may include marketing, sales, business development or applicable advanced degree

  • Experience in the development and execution of the marketing plans delivering achievement of financial/budget expectations and product line strategies.

  • Demonstrated track record in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go-to-Market models and strategies

  • Demonstrated proficiency and knowledge of the Women’s Health and/or Diagnostics segment.

  • Demonstrated proficiency in business and sales acumen. Scientific and technical knowledge with the ability to understand and translate technical capabilities into benefits is crucial to drive revenue growth.

  • Proven ability to work on functional teams and across multiple functions

  • Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization and planning, goal setting, analytical and problem solving.

  • Results-oriented, with demonstrated ability to multi-task; capable of managing and driving the completion of multiple competing projects

  • Ability to 20-30% travel

Primary Work LocationUSA MD - Baltimore

Additional Locations

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status