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BD (Becton, Dickinson and Company) Product Manager, Microbiology in Sydney, Australia

Job Description Summary

Job Description

Who we are:

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its 65,000 employees have a passion and commitment to help improve patient outcomes, improve the safety and efficiency of clinicians’ care delivery process, enable laboratory scientists to better diagnose disease and advance researchers’ capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. In 2017, BD welcomed C. R. Bard and its products into the BD family. For more information on BD, please visit

Purpose of the role:

To drive sustainable profitable growth by defining, activating and continually improving BD’s global marketing and business strategies.

Management of the product portfolio in collaboration with the sales team and functional departments to ensure sustained profitable growth. Manages interaction with internal & external customers and end-user enquires. Manages all internal process to ensure product continuity and compliance with regulatory and quality functions at BD.


  • Achieve short and long-term business objectives for the assigned portfolios, and ensure that sales and gross profit targets are achieved annually.

  • Achievement of key marketing functional goals at a product line level.

  • Plays critical role in key projects/initiatives, often leading project/initiative teams, providing strategic marketing representation.

  • Influences the development and drives the execution of functional, product line or platform marketing plans and provides significant input into product line-related business decisions and resource planning.

  • Develop local marketing strategies and tactics for review and approval.

  • Implement the agreed sales and marketing tactics to develop maximum market share, sales and profit growth in line with overall country plan objectives, ensuring that internal customers understand and are committed to their successful implementation and evaluation.

  • Manage a formal marketing expense budget driving top line sales performance.

  • Direct the preparation of all aspects of the marketing process including, market research, advertising promotion, digital campaigns, distribution, pricing and selling strategies where appropriate.

  • Maintain necessary contact with major suppliers, customers, industry associations and government representatives to achieve common objectives.

  • Ensure that all activities of the marketing group are consistent with the BD core values and comply with relevant acts, legal demands, and regulatory and ethical standards.

  • Preparation of tenders and contracts in conjunction with Sales, Marketing and Tenders and Contracts Management.

  • Maintain a standard of excellence in product knowledge with key customer facing groups including the sales team, sales management team, customer service and external customers.

  • Build positive working relationships with key external and internal customers, working cross-functionally with Sales Account Managers, Sales Managers, Customer Service, Inventory Planners, Finance, Regulatory and other BD marketing teams to achieve objectives. Actively participate in relevant BD world-wide and regional marketing team meetings.

  • Identifies key opinion leaders and responsible for lobbying with Public and Private organizations to increase awareness of product range. Strong credibility is required.

  • In conjunction with demand planners, maintain appropriate inventory levels and product forecasting and involvement in S&OP processes.

  • Responsible for, in conjunction with the Business Director, management of the quarterly financial forecasting and annual budgeting for the assigned product portfolios.

  • Demonstrates marketing expertise through specific and advanced set of skills and knowledge, e.g. branding, product development, forecasting. May contribute to worldwide product planning and strategy.

  • Adhere to the requirements of the Quality Management System as maintained by BD Australia and New Zealand.

  • Other related tasks at the discretion of management.

Job Specific Requirements:

  • Interstate and overseas travel may be required from time to time.

Skills, Knowledge and Experience:

  • Minimum of 3 years of business experience in the Medical Device industry

  • Minimum of 2 years in product and/or market management. Business experience may include marketing, sales, sales training, business development

  • Clinical experience advantageous

  • Bachelor’s degree

  • Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go to Market models and strategies.

  • Experience working in a matrix environment

How to apply:

One of the most important ingredients in becoming a great place to work is great people. At BD, we are dedicated to attracting and retaining extraordinary contributors. A variety of initiatives and programs offers our associates opportunities to grow and develop their careers, be rewarded and recognized for their efforts, and to ensure a balance between work and life.

Apply now by submitting your application online. Alternatively, for a confidential discussion on this opportunity, please contact Stephanie Phillips at

Primary Work Location

AUS Sydney - North Ryde

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email