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BD (Becton, Dickinson and Company) Marketing Manager in Tempe, Arizona

Job Description Summary

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Position Summary:

The Marketing Manager is responsible for both upstream and downstream marketing and will develop the strategic and tactical initiatives for the product franchise on a global basis. In addition, the Marketing Manager is responsible for market assessment, competitor analysis, new product development projects, managing commercial expenses and managing all aspects of the franchise team.

Essential / Key Job Responsibilities:

  • Develop and implement strategic and tactical marketing plans. Responsible for long term goals and objectives for the market segment

  • Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning and market dynamics.

  • Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies. Lead translation of market needs to design features.

  • Work with the Sales team to achieve product line performance goals. Support field sales organization on highly technical product inquiries; provide appropriate product information to field sales organization, including technical data and product availability information.

  • Develop and execute market research plans including collecting user inputs.

  • Identify new markets and portfolio expansion and optimization through various methodologies, including recommending potential acquisitions

  • Responsible for commercial marketing expense management.

  • Create new product release plan and documents to include strategy, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials.

  • Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.

  • Create promotional materials.

  • Develop annual product sales forecast based on procedure trends, adoption rates, delivery alternatives, and corporate objectives.

  • Establish and cultivate relationships with physicians, sales team, and cross-functional members

  • Lead Sales Force training for relevant products.

Required Qualifications:

  • Bachelor’s degree

  • Minimum seven years of business experience in marketing/sales or equivalent role

  • Experience in healthcare or comparable industry

  • Able to travel

Preferred Qualifications:

  • Five years of product management experience

  • Strong analytical, research and technical skills

  • Demonstrated leadership and team-work skills.

  • Must be able to lead a team and work with other functions (R&D, Quality, Regulatory, etc)

  • Good business judgment

  • Effective communication and presentation skills Ability to think strategically Leads by example and instills the BD Values.

Education and/or Experience:

Bachelor’s degree MBA degree or equivalent work experience

Physical Demands:

While performing the duties of this job, the employee is regularly required to stand, walk, sit, use sight, and use hands to manipulate, handle or feel objects, tools, controls, and office equipment. The employee frequently is required to verbally communicate with other associates. The employee is occasionally required to reach with hands and arms and stoop, kneel or crouch.

Work Environment:

While performing the duties of this job, the employee may be in an open cubicle environment. Candidate must be able to work in a team-oriented, fast-paced environment. BD is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce.

This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.

For many roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, weekly testing for COVID-19 may be available instead of vaccination. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit https://jobs.bd.com/

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

PDN

Primary Work Location

USA AZ - Tempe Headquarters

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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