BD (Becton, Dickinson and Company) Marketing Manager, Diabetes Care, SEA in The Strategy, Singapore
Job Description Summary
The Marketing Manager for Diabetes Care, SEA is responsible for developing and implementation of SEA business strategy in alignment with the Global & CASA-J Strategy, focusing on strategic initiatives, portfolio management, marketing services, market access and business development opportunities across the region.
Development & Execution of SEA & PAK strategy
Formulate and implement SEA & PAK marketing strategy that is aligned with the broader global and region strategy
Understand the economic, market and industry trends in SEA & PAK and use trend data to maximize opportunities and minimize risk exposure
Build competitive knowledge in the SEA & PAK markets.
Prepare Business cases & plans for major identified opportunities (e.g. new products, new segments, new categories)
Lead market shaping in SEA & PAK market, defend and improve market positioning and depth of market access by developing strong, trust-based relationships with external partners, customers and key stakeholders
Support the development of country strategic marketing plans that contribute to the achievement of volume/mix, revenue and margin objectives/budget in alignment with the SEA + PAK business objectives.
Work with CASA-J to build and develop marketing capability of SEA business and marketing associates Portfolio Management
Define the overall SEA and PAK product and portfolio strategy, including pricing strategy in alignment with local country requirements and global Diabetes Care product and portfolio strategy.
Manage strategic portfolio of products from commercialization to obsolescence, including all activities related to pre-launch, launch and phasing out. Marketing Services
Support Country Sales and Marketing’s key reporting processes such as (Budget/ Forecasting, Fact Based Forecasting, Key Success Factors, sales and manufacturing revenue projections).
Ensure launch excellence and working closely with global marketing in the provision of regional marketing expertise to local organisations in the area of Product Marketing, Branding and Digital Marketing
Develop effective marketing programmes/communications in SEA & PAK
Support and coach the Field Sales team with implementation of marketing messages and sales tools
Manage and control the SEA marketing budget
Prepare periodic sales forecasts, co-ordination with manufacturing and supply chain in order to ensure healthy stock situation and maintain effective inventory control. People management
Coach and guide country marketeers to develop and implement local marketing plans
Primary Work Location
SGP The Strategy
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.