BD (Becton, Dickinson and Company) Global Marketing Director, IV Line Access, Infusion Specialty Disposables in Vernon Hills, Illinois
Job Description SummaryThe Global Market Director is responsible for developing and executing the global marketing strategy for the highly dynamic and market leading IVA portfolio within the Medication Delivery Solutions business (MDS). The $300MM+ IVA portfolio consists of disposable products designed to access IV lines to deliver critical and oftentimes life-saving medication and fluids to patients. These products include needle-free connectors, extension sets, stopcocks and additional accessories. The focus for this position is to drive growth through managing a product portfolio that will optimally serve regional customer needs.
Acts as product portfolio leader for the IV Line Access infusion disposables products, serving as the leader for all commercial-related activities and new products. Responsible for the development and execution of our global IVA Marketing plan, including geographic expansion of our products, portfolio positioning strategy, new product pipeline, and collaboration with our Regional Marketing partners, R&D and Operations and other key functional leaders.
Works closely with all country and regional business leaders to ensure global alignment on the IVA portfolio strategy and resources. Participates in WW Infusion Disposables Leadership Team meetings and the MPS leadership team as required.
Collaborates closely with R&D to develop IVA innovation roadmap and business cases for investment. Requires developing deep knowledge of customer unmet needs across key clinical segments.
Works collaboratively across key platforms/businesses to further strengthen and leverage BDX breadth of portfolio and integrated go-to-market Regional plans.
Responsible for staffing, management and talent development of direct report positions in the IVA portfolio.
Participates in Annual Strategic Review (ASR) process for annual business planning and financial submissions to MPS leadership for review and approval. Ensures focus on revenue growth, cost reduction and other related priority measures as requested by WW Global Infusion Disposables leadership. Responsible for quarterly and annual financial performance to plan.
Builds quality and effectiveness of key work processes including budgeting, sales effectiveness, service to customers, cost reduction and related critical activities.
Meets regularly with key customers and distributors to ensure awareness of relevant trends and related events in the healthcare industry. Work closely with key functions and leadership teams to pursue those opportunities for growth or better performance.
Works closely with senior quality and regulatory leaders both in the unit and in the company. Takes active leadership roles in key initiatives in this area.
Participates on the MPS and MMS PDT (Portfolio Decision Team). Collaborates with BD Technologies and other business units in technology planning.
Primary Work LocationUSA IL - Vernon Hills
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status