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BD (Becton, Dickinson and Company) Sr. Director, Global Marketing – Advanced Repair and Reconstruction in Warwick, Rhode Island

Job Description Summary

Our Advanced Repair and Reconstructive (ARR) Platform is seeking a Senior Director of Global Marketing to lead our largest and most complex global business, Hernia and Abdominal Wall Repair, as well as our cross-BU multi-year Hernia Transformation (HT) initiative. BD is currently world-wide market leader in this space and is dedicated to improving surgical outcomes for our patients and healthcare facilities. Our HT initiative is focused on upgrading clinical practice and transforming today’s standard of care from utilizing permanent material to BD’s fully bioresorbable and regenerative portfolio, improving patient care and quality of life, while delivering long-term sustainable Platform growth.

This experienced, results-driven, people leader will directly lead a dynamic team of marketing professionals and indirectly lead multiple workstream teams, leaders, and program management associates to successfully execute our HT initiative. In addition, this leader will actively participate on ARR Platform’s core leadership team, working collaboratively cross-functionally to ensure success of near-term and long-term business objectives and Platform growth plans. This role will report directly to the VP/GM of AR&R Platform.

Job Description

SUMMARY

Our Advanced Repair and Reconstructive (ARR) Platform is seeking a Senior Director of Global Marketing to lead our largest and most complex global business, Hernia and Abdominal Wall Repair, as well as our cross-BU multi-year Hernia Transformation (HT) initiative. BD is currently world-wide market leader in this space and is dedicated to improving surgical outcomes for our patients and healthcare facilities. Our HT initiative is focused on upgrading clinical practice and transforming today’s standard of care from utilizing permanent material to BD’s fully bioresorbable and regenerative portfolio, improving patient care and quality of life, while delivering long-term sustainable Platform growth.

This experienced, results-driven, people leader will directly lead a dynamic team of marketing professionals and indirectly lead multiple workstream teams, leaders, and program management associates to successfully execute our HT initiative. In addition, this leader will actively participate on ARR Platform’s core leadership team, working collaboratively cross-functionally to ensure success of near-term and long-term business objectives and Platform growth plans. This role will report directly to the VP/GM of AR&R Platform.

PRIMARY RESPONSIBILITIES

  • P&L responsibility for Hernia and Abdominal Wall business, with global revenue >$600M

  • Sets and delivers downstream commercial strategy, tactical planning, and execution to ensure achievement of budgets, ASR plans, and longer-term sustainable growth

  • Maintains deep understanding of market, customers, competitors, and technologies

  • Develops marketing strategy and marketing collateral and deploys marketing plans/campaigns, in partnership with regions

  • Partners with supply-chain on product-line level global demand forecast and manages product-level supply continuity, including resolution of allocations and backorder issues

  • Partners with relevant functional counterparts to execute on day-to-day activities

  • Responsibility for driving hernia and Ab Wall innovation from early-stage ideas to new product development and sustaining that include line extensions, new product launch strategies, new market launches, and prioritization of funnel investments

  • Sets strategic direction for areas of interest and New Business Development (NBD) opportunities including new opportunity assessments with business cases

  • Direct leadership of a large and high performing organization that includes a Global Marketing Team, a Digital Marketing Team, Program managers, Temps/interns

  • Direct leadership of “Hernia Transformation” initiative, consisting of multiple, inter-dependent and cross-functional workstreams; responsible for overall program success; empowering workstreams’ strategy, tactical planning, and successful execution; ensuring strong internal communications, including monthly metrics publication, steering committee meetings and shared service team collaborations

  • Organizational design that ensures talent development, attraction, retention, and succession planning for the Global Marketing Team

IDEAL EXPERIENCE, EDUCATION & PERSONAL ATTRIBUTES

  • Bachelor’s degree required; MBA preferred

  • Minimum of 12 years marketing experience in the medical device industry or a minimum of 15 years combined experience in marketing, sales, business development, and engineering in the medical device industry

  • Demonstrated ability to set vision, develop and implement marketing strategy, and drive successful execution

  • Demonstrated track record of achieving results across dynamic teams, complex business environments and matrix organizations

  • Strong demonstrated skills in managing diverse teams of associates; prior experience in people management, coaching, developing and guiding others; proven track record in recruiting, retaining, and developing key talent

  • Strong financial analytic skills, including P&L Management.

  • Global Marketing knowledge and experience including market development.

  • Ability to work as a strong team contributor

  • Desire for future advancement into executive roles

  • Ability to travel domestically and internationally, up to 25%

Primary Work Location

USA RI - Warwick

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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