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BD (Becton, Dickinson and Company) EMEA Digital Account Specialist BD IDS Industry in Winnersh, United Kingdom

Job Description Summary

Job Description

Job title : EMEA Digital Account Specialist BD IDS Industry

This person will own the creation and roll out of an effective lead generation program for IDS Industry B2B EMEA. An exciting opportunity to define, create and roll out B2B Industry Lead Generation Program applying modern Digital techniques. This person will be in charge of the promotion of the brand to connect with potential customers using the internet and other forms of digital communication, Job responsibilities include:

Create Brand awareness:

  • Complete phase I IDS EU Industry Website updates with internal teams, to enhance visibility and customer experience

  • Define and Create Phase II website updates for EU sites.

  • Generating Selling tools such as Brochure Creation, updates and roll out

  • establishing next generation digital marketing techniques to include but not limited to webinars, mailers, Industry EU Linked In, coordinating and creating content with Application & KAM teams.

Lead generation:

  • Build prospect customer databases for EMEA and identify action plan for prioritized segments

  • Full Creation & ownership of Lead Generation campaigns by developing new leads in a targeted industrial segments, identifying contact and generating interest by digital campaigns, email and telephone prospecting.

  • Explain products and services to potential customers and assist them in selecting those best suited to their needs

  • Facilitating appointments for KAM with potential prospects

  • Reporting activities and prospects in Salesforce.com CRM tool.

  • Achieve lead generation targets

  • Define and Coordinate Lead Gen programs with the EMEA sales Team, and propose some adaptation if required in specific countries

  • Research and Enrolment to Online Market Intelligence Systems for the business, deploying market intelligence centrally to commercial teams to ensure full visibility.

  • Analysing and using Data to define priorities and ROI on Digital techniques.

  • Creating projects using Project Management tools to help define actions, scope, stakeholders and reporting status of projects.

Profile:

Qualification;

Scientific background

Business, Marketing or sales initial experience required

Fluent in English, candidate must be comfortable with Cold Calling

Self Starter, flexible, dynamic, action – orientated and driven with hands on mentality

Motivation for sales, persistence

Well organised, good planning and interpersonal skills

Team Player and collaborator

Skilled in MS Office pack including Excel and Powerpoint

Advantageous

Experience working with CRM and Marketing Automation Platforms is desirable

Experience managing and leading projects including use of Project Management tools to define actions, scope and reporting status.

Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

ESP San Agustin del Guadalix, FRA Le Pont-de-Claix Cedex, ITA Milano - Via Enrico Cialdini

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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