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BD (Becton, Dickinson and Company) Marketing Manager - Dispensing MMS UKI in Winnersh, United Kingdom

Job Description Summary

Marketing Manager – Dispensing MMS UKI (Hybrid / Office Role)

Reporting to the Head of Marketing & Market Development – MMS UKI

Ensure successful creation and execution of innovative marketing plans, delivering tangible differentiation and value creation for our products in the market. Managing the forecast, production, and day to day management of the solutions within the Dispensing portfolio.

Reporting to the Head of Marketing & Market Development MMS UKI but collaborating with other members of the MMS Marketing Team and other MMS / BDx Associates to ‘move the needle’ whenever possible. Success will be measured by achievement of annual sales budgets for BU (P&L) & delivery of overall marketing plan/project milestones (A&P) alongside cross functional teamwork and support in the delivery of personal and business objectives

Job Description

Position Title : Marketing Manager – Dispensing

Location : Hybrid / Office Role

Business Unit : MMS UKI

Reporting To : Head of Marketing & Market Development – MMS UKI

PURPOSE

Ensure successful creation and execution of innovative marketing plans, delivering tangible differentiation and value creation for our products in the market.Managing the forecast, production, and day to day management of the solutions within the Dispensing portfolio.

Reporting to the Head of Marketing & Market Development MMS UKI but collaborating with other members of the MMS Marketing Team and other MMS / BDx Associates to ‘move the needle’ whenever possible.Success will be measured by achievement of annual sales budgets for BU (P&L) & delivery of overall marketing plan/project milestones (A&P) alongside cross functional teamwork and support in the delivery of personal and business objectives

KEY ELEMENTS

  • Keep up to date with and shape the top line market trends and dynamics in conjunction with European marketing focus & optimise planning and implementation of marketing strategies e.g. market shaping initiatives, NPD, VOC, pricing & HEOR;

  • Build on commonalities and synergies across EU, UK & Ireland to accelerate impactful in country programmes – from market development to customer centricity and SFE

  • Work alongside local / EMEA marketers to define and guide UK&I dispensing marketing strategy

  • Delivery of tactical plan and ensure successful execution within available resources. Ensure alignment with European marketing direction and ensure feedback to Europe through implementation

  • Responsibility for delivery of core market shaping plans and initiatives across dispensing portfolio

  • Share best practise activities / plans / business analytics across BDX & international

  • Working together as country marketing support and deliver on personal goals and BDx objectives

  • Support adequate supply chain initiatives and forecast

  • Oversee, quality, regulatory and medical needs and support for portfolio

  • Drive Customer Centricity programmes as appropriate

  • Behave and deliver as a senior member of the MMS Marketing Team & MMS BU

MAIN RESPONSIBILITIES

MARKET SENSING

  • From ongoing dialogue with country based teams & KOL customer interactions, gain market knowledge on key trends, market factors & competitive activities that impact the BU. Ensure appropriate dissemination across the business and upstream to Europe

  • Appropriate liaison with European marketing team to share trends, competition behaviours, change in environment, feedback from the field, learning from campaigns & initiatives

  • Ensure downstream sharing of information to BU through marketing team or directly to field based teams

  • Scope and define the UK high level strategic marketing plan for dispensing portfolio with appropriate input from marketing team and wider stakeholders

BUSINESS DEVELOPMENT

  • Investigate, define, quantify & validate specified new business opportunities transferring knowledge across European Marketing and where applicable

  • Work closely with Business Operations to lead the development of business models associated with regular financial planning (Budget, ASR, Strategic planning and review) and ad hoc market and business analysis

  • Share best practice and ensure roll out across the EMEA region or within country

  • Building relationships with specific KOLs to help drive the business by conducting new clinical studies, published articles, testimonials etc and influencing others in the market

  • Investigate opportunities to use UK&I KOL to collaborate with International programmes and events

  • Work closely and influence national parties/groups & support the dispensing portfolio strategy

  • Work with Market Development and Market Access Manager and European marketing to influence regional strategy and ensure local country implementation for Evidence Generation and KOL / Advocate Development

  • Support the field sales and clinical teams in delivering our value proposition, via educational, materials & face to face training

  • Deliver copy, visual and advertising to support our value proposition in appropriate journals, on line etc.

GO TO MARKET – MARKETING COLLATERALS & PROJECT DELIVERY

  • Define and analyse segmentation, targeting and positioning (STP) for Dispensing solutions

  • Define localised and offer development and tools to support this (competitive analysis and profiling, product benefit analysis, product positioning and positioning statement) in line with marketing strategy

  • Accountable for the development of the Dispensing Solutions section, and the execution, of country marketing plan

  • Accountable for compliance and ensuring that all locally produced marketing materials are Copy-Approved by the Regional functions

  • Responsible for ensuring the Dispensing marketing budget is used effectively to support marketing strategy (PR, sponsoring, donation, customer facing events, etc)

  • Coordinate the integration of marketing messages in BD Way of Selling / Challenger across portfolio to increase understanding and effectiveness with local sales teams

  • Ensure development of local training activities and tools to support Customer Centricity role out with local sales teams: segment knowledge and customer classification, links to value propositions

  • Ensure close collaboration with European marketing teams to coordinate regional projects and maximize European campaigns to leverage resources

PRICING MANAGEMENT

  • Lead the marketing input to national/hospital tenders. Review competitor pricing and make recommendations on changes to strategy to ensure both competitiveness and also profitability

  • Make changes where applicable and ensure compliance with guidelines.

MARKETING COMMUNICATION

  • Be the point of reference in terms of product and therapy area expertise at country or appropriate international level

  • Remain up to date as regards marketing trends and literature relating to key strategic growth drivers

  • Work with Clinical team to ensure sales force product knowledge and training and continuous support via meetings and teleconference updates

  • Identify local impactful events, congresses, and target KOL

  • Work collaboratively with sales and marketing from other BD businesses on joint projects

MARKETING MANAGEMENT

  • Define and create metrics to measure success and return on investment of campaigns and key events: meetings, exhibitions etc utilising SF.com to show / measure / demonstrate these in dashboards / reports

  • Contribute to financial budgeting, forecasting in close collaboration alongside MDM and business operations

  • Guide the UK management team, support sales force, and engage in budget and strategic reviews

  • Lead the sales and marketing alignment process for the Dispensing Solutions and offer wider insight / support for MMS

TALENT MANAGEMENT

  • When required / agreed recruit, coach and develop Dispensing solutions team in line with business needs / requirements.

MAIN CONTACTS

INTERNAL

  • Local team: Sales, Business Operations, Clinical and Sales Management

  • Market Development & Access Manager, European Marketing Team & European Clinical Manager

  • Quality and regulatory functions

  • Supply chain and inventory controllers

EXTERNAL

  • KOLs Associations: eg RCN , IPS, ANTT

  • Business partners, eg 3M, CME

  • Congress & Event organisers

  • Media contacts at key scientific /clinical journals

  • Creative and other agencies (HEOR, Media Buyer etc).

KEY COMPETENCIES

Demonstrates ability and experience commensurate with the delivery of role and responsibilities including:

  • Cross functional / matrix team leadership skills (with the ability to develop and coach)

  • High personal accountability; High degree of integrity

  • Courage to drive through change in a professional manner

  • Passion to “make a difference” to health

  • Excellent customer focus and service skills

  • Excellent strategic planning and organisational skills

  • Proactive and the ability to take initiative with a ‘can do’ attitude

  • Excellent communication skills (written and verbal) with the ability to communicate at all levels

  • Ability to influence without authority - excellent stakeholder engagement & management skills

  • Excellent networking skills

  • High level of commercial awareness

  • Good budget management and financial based decision making

  • High level analytical and decision making skills

  • Good problem solving skills

  • Ability to create detailed strategic plans with supporting tactical / operational activities and plans

  • Customer focused (internal and external)

  • Flexible attitude and ability to handle changing priorities

  • Team member, willing to act on behalf of team

  • Mature and controlled reaction to pressure of work

  • Demonstrates maturity, resilience and the ability to stay calm under pressure

  • Strives for continuous improvement in self, others and in processes and procedures

  • Demonstrates exceptional levels of personal responsibility

  • Sincere energy and passion

  • Computer literacy with an excellent working knowledge of Microsoft Office.

Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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