BD (Becton, Dickinson and Company) Product Manager EMEA MEDICAL DEVICE in Winnersh, United Kingdom
Job Description Summary
As Product Manager for ROWA DOSE SOLUTION you will be responsible for developing and driving Dispensing Solutions within the BD Medication Management Solutions (MMS) strategy and supporting the EMEA region achieving the financial performance through market development, portfolio management and execution of key marketing programs.
Your responsibilities include management of strategy, tactics and business development of the BD Rowa Dose solution as part of the dispensing portfolio .
This newly created role is all about defining the potential for our ROWA DOSE SOLUTION! As Product Manager, you will be responsible for developing and driving Dispensing Solutions within the BD Medication Management Solutions (MMS) strategy and supporting the EMEA region achieving the financial performance through market development, portfolio management and execution of key marketing programs.
Your responsibilities include management of strategy, tactics and business development of the BD Rowa Dose solution as part of the dispensing portfolio.
Develop EMEA strategy for BD Rowa Dose Solution including market assessment, market trends, customer practices analysis, positioning, product promotion, pricing and lifecycle management.
Develop commercial plan for sustainable, long term sales success in coordination with regional sales leaders and marketing.
Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor pricing) and qualitative data (e.g. customer needs, competitor activities, plans, technologies and applications);
Conduct regular customer visits to develop awareness of the key market requirements / customer unmet needs and support the sales team.
Identify, Evaluate and develop Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.
In conjunction with the country marketing teams, develop market specific strategies and tactics to ensure that BD MMS Dispensing is well positioned for success
Support the Sales team with product information and contribute to product training initiatives as appropriate.
Development and production of promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence
Develop and support market research activities (Voice of Customer) and Post Market studies.
Collaborate and work effectively with the EMEA marketing team to ensure strategic alignment and the cross-functional teams, such as, clinical/medical, health economics, regulatory, quality.
Collaborate with Dispensing Hospital International Platform and the BD Rowa technologies Platform
Contribute effectively to BDX projects, as appropriate
Travel to support region on a frequent basis – approximately 40 % of time travelling in the region
strong International or European experience in the healthcare environment, including proven marketing experience (3-5 Years)
Business development or sales experience is a plus.
Experience in increasingly responsible positions in marketing
Need a professional educated to degree-level (Bachelor’s degree, MBA, Life-Science degree preferred), Bachelor's degree in Marketing, Business, Technical Discipline or related field required
Good strategic marketing skills, including demonstrated success in launching new products
Ability to lead strategically, drive performance and build alignment.
You have excellent communication, presentation and organizational skills.
Ability to speak a European language would be an advantage
PC Literate intermediate level in Excel/word/PowerPoint etc.
Ability to work autonomously, and be capable of independently generating, prioritizing and completing work and strong team player
Results-orientated and able to work both independently and within a team environment;
High personal accountability & integrity;
Passion to “make a difference” to the patient & health
The successful candidate should be dynamic, with excellent interpersonal skills, clear and precise communication skills and the strength to propose and apply actions. This person will be able to influence and get things done, even without direct authority
Ability to work in a matrix organization
Self-motivated with a desire for self-development
Excellent negotiation skills, decisive but open also to suggestion and dialogue, this person evolves effectively in a complex and consensual multicultural environment and within a highly matrixed organization
Strong supporter of the core BD values
Knowledge of Specific Procedures/Practices
Knowledge of medical devices, laboratory, clinical practice / the healthcare environment is mandatory
Knowledge of automated systems and process in healthcare is advantageous
Ability to work on complex issues where analysis of situations or data requires an in-depth knowledge of the business, industry and European and Middle East markets
Ensures budgets and schedules meet business requirements
Primary Work Location
FRA Le Pont-de-Claix Cedex
CHE Eysins - Business Park Terre-Bonne
Primary Work Location
FRA Le Pont-de-Claix Cedex
CHE Eysins - Business Park Terre-Bonne, DEU Kelberg - Rowastrasse, GBR Winnersh - Eskdale Road
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.