BD (Becton, Dickinson and Company) Product Manager - Microbiology (Hybrid) in Winnersh, United Kingdom
Job Description Summary
Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 70,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
An exciting opportunity has arisen within the Integrated Diagnostics Solution (IDS) business unit, this role has come about due to internal promotion.
This is a hybrid positon and you will be required to work in the office two days per week.
We offer flexible working + competitive basic salary + excellent benefits + various career
About the role
The IDS Product Manager Microbiology – is a vital member of the marketing function within IDS and acts as a product champion to the IDS UK & Ireland team. Building and implementing the portfolio strategy to achieve growth targets set by the business will be key whilst aligning to the overall execution of the marketing plan.
The Product Manager will work closely with the Head of Marketing to ensure relevant, differentiated messages support the product portfolio offered by BD. Adjacent space identification and growth opportunities will be analysed, prioritized, and profitably targeted to ensure commercial objectives completed. Supply Chain optimisation and availability of portfolio for all customer segments, will require the role to interact and work closely with EU supply chain counterparts and UKI supply chain leaders.
Main responsibilities will include:
To ‘own’ the product range of BD microbiology portfolio, to be the subject matter expert for this range, including collecting, analyse and consolidate market insights to build country plans and help define portfolio strategy;
Design, develop, execute and monitor marketing plans to ensure successful delivery of marketing strategy, and commercial goals.
Leverage campaigns to improve field-based resource activities across: Sales team, and the Professional services team
Manage the given portfolio and supply chain to ensure clarity at field sales on focus, and delivery of product to meet customer needs.
Support & where appropriate deliver product training programs;
Management and resolution of product issues/challenges as necessary including direct customer contact;
Map business opportunities, through segmenting the market
Develop scenarios, business cases to identify and validate opportunities for given portfolio;
Deliver tools to support product and competitor functional and financial comparison;
Contribute to the development of business model (budget, ASR, strategic planning and review) for defined portfolio;
Build and develop KOL network to relay BD’s value proposition;
Engage in product review discussions to influence BU strategy.
Help develop strategy and tactics with management team to influence macro trends and drive marketing plan implementation;
Work with Head of Marketing and European marketing to influence regional strategy and ensure local country implementation;
Support the field sales and professional services in delivering our value proposition, via educational, materials & face to face training;
Deliver copy, visual and advertising to support our value proposition in appropriate journals, on line etc.
Go to market – marketing collaterals & project delivery
Define and analyse buying process, segmentation and targeting;
Define localised and offer development and tools to support this (competitive analysis and profiling, product benefit analysis, product positioning and positioning statement) in line with marketing strategy;
Create tactics with a critical view on return on investment;
Accountable for the development and the execution of country marketing plan;
Accountable for compliance and ensuring that all locally produced marketing materials are Copy-Approved by the Regional functions;
Responsible for ensuring the country marketing budget is utilised effectively to support marketing strategy (PR, sponsoring, donation, customer-facing events, etc.).
Lead the marketing input to national/hospital tenders. Review and supervise competitor pricing and make recommendations on changes to strategy to ensure both competitiveness and also profitability;
Make changes where applicable and ensure compliance with guidelines.
Be the point of reference in terms of product and therapy area expertise at country or appropriate International level;
Remain up-to-date as regards marketing trends and literature relating to key strategic growth drivers.
Identify local profitable events, congresses and target KOL;
Work collaboratively with sales and marketing from other BD businesses on joint projects.
Define and build metrics to measure success and return on investment of campaigns and key events: meetings, exhibitions etc.
Contributes to promotional spend and financial budgeting, forecasting in close collaboration alongside Market Solutions & Access Manager and business operations;
Guide the UK management team, support sales force, and engage in budget and strategic reviews;
Educated to degree level preferably in a life-science related subject area or relevant clinical experience
Strong marketing experience in a previous role at least at Product Manager level associated with a recognised qualification in Marketing (CIM or other equivalent institution)
Sales experience, preferably in the healthcare industry (Pharma, Medical Device, Diagnostics, Biotech, Consumer Health)
Cultural fit will be critical, with emphasis on the drive to succeed as well as strong interpersonal skills.
Ability to build strong coalitions and influence key stakeholders (Sales Leaders in the region, members of the European Marketing team, and cross-business unit Marketing teams), to leverage their strengths to drive growth, will also be the key to success.
Travel component: 10%
Role based at Head Office in Winnersh (Near Reading)
Click on apply if this sounds like you!
Why join us?
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
Becton, Dickinson and Company is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.
To learn more about BD visit https://emea.jobs.bd.com/
Primary Work Location
GBR Winnersh - Eskdale Road