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BD (Becton, Dickinson and Company) RECODE & Value Driven Product Manager (Hybrid) in Winnersh, United Kingdom

Job Description Summary

RECODE is a critical program driving the Simplify pillar of our BD 2025 strategy. Without addressing complexity across our organization and our portfolio, we will struggle to drive meaningful empowerment and financial growth. Specifically, the UK/I RECODE project is focused on reshaping the breadth and level of complexity to streamline and simplify our product portfolio by reducing our offerings while aligning to customer needs.

This will be combined role including Project Management of the RECODE initiative and Product Management responsibilities for the Value Driven Vascular Access Management product portfolio.

Job Description

Company Overview:

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its 65,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care.

Now more than ever is the time to take a close look at how we’re operating – and where we can benefit from working more effectively and efficiently as an organization. RECODE ( RE ducing CO mplexity to D rive E xperience) is our chance to do just that and is at the heart of our BD 2025 strategy: Grow, Simplify, Empower.

RECODE is a critical program driving the Simplify pillar of our BD 2025 strategy. Without addressing complexity across our organization and our portfolio, we will struggle to drive meaningful empowerment and financial growth. Specifically, the UK/I RECODE project is focused on reshaping the breadth and level of complexity to streamline and simplify our product portfolio by reducing our offerings while aligning to customer needs.

Primary role responsibilities

This provides a general focus for the requirements of the role but is not exhaustive.

Project Management

  • Project management of RECODE MDS UK/I plan in alignment with the BDX UK/I RECODE Project Manager and the EMEA MDS RECODE Programme Manager

  • Project management of all other MDS product obsoletions, product code changes and completion of associated customer data requests/documentation

  • Analyse data to drive business insights and product management planning, prioritising implementation plans as well as financial planning

  • Partner with cross-functional teams (both local and Regional) to develop internal and external communications, product documentation, and sales collateral where necessary.

  • Communication and engagement with external customers, including market shaping and contract review

  • Coordination of external communications to end customer through the sales team or to corporate customers through our commercial & distribution team;

  • Presentation and communication updates to internal stakeholders and senior leadership

Product Management

  • Product responsibilities will be reviewed periodically in line with business requirement

  • Main responsibilities: Ensure successful execution of marketing plans to reach revenue targets for the Value Driven portfolio of products including Peripheral IV Catheters, Needle-Free Connectors and Port Needles.

  • Reporting to the EE or VAM Marketing Manager, success will be measured by achievement of annual sales and GP budget for MDS, delivery of overall marketing plan/project milestones alongside cross functional teamwork.


  • Collect, analyse, forecast, and consolidate market insights to build country operational marketing plans and help define the portfolio strategy.

  • Design, develop, execute, and monitor marketing plans to ensure successful delivery of marketing strategy in collaboration with International Marketing Teams.

  • Leverage campaigns to maximise resources across the sales, clinical and In-service teams.

  • Liaise with European colleagues to share feedback on competitor activities and market trends

  • Work with the Clinical team to translate clinical value and/or clinical studies into marketing actions.

  • Manage portfolio and supply chain to ensure clarity at field sales on focus, and delivery of product to meet customer need.

  • Support & where appropriate deliver product training programmes;

  • Management and resolution of product issues/challenges as necessary including direct customer contact.

  • Deliver customer centric communications materials and steer field team messages to market.

  • Monitor and follow-up on performance versus objectives with monthly reports, sales & market analytics etc.

  • Aid putting Customer Centricity messaging and segmentation into practice.



  • Dedicate time and interaction with Key Opinion Leaders (KOLs), external parties, field-based teams to sense the market, identify macro trends, analyse and develop insights;

  • Communicate continuously with wider BD UK and as appropriate European marketing teams, Sales & Clinical, to share trends, competition behaviours, change in environment, feedback from the field, learnings from campaigns & initiatives.


  • Map business opportunities, develop scenarios, business cases to identify and validate opportunities.

  • Deliver tools to support product and competitor functional and financial comparison.

  • Contribute to the development of business model (budget, ASR, strategic planning and review) for defined portfolio.

  • Create and develop KOL network to relay the BD value proposition, support partnerships with relevant 3rd parties to grow the business.

  • Engage in product review discussions to influence BU strategy, help develop strategy and tactics with management team to influence macro trends and drive marketing plan implementation.

  • Work with the European marketing team to influence regional strategy and ensure local country implementation.

  • Support the field sales and clinical teams in delivering our value proposition, via educational, materials & face to face training.

  • Deliver copy, visual and advertising to support our value proposition in appropriate journals, on line etc.


  • Be the point of reference in terms of product and therapy area expertise at country or appropriate International level.

  • Remain up to date with marketing trends and literature relating to key strategic growth drivers.

  • Work with Clinical team to ensure sales force product knowledge and training and continuous support via meetings and teleconference updates.

  • Identify local impactful events, congresses and target KOL.

  • Work collaboratively with sales and marketing from other BD businesses on joint projects.

Candidate Profile

Educated to degree level preferably in a life-science related discipline or relevant marketing qualifications. Ideally coming from a medical devices or other highly regulated healthcare industry with previous operations, sales or marketing experience.

Cultural fit will be critical, with emphasis on the drive to succeed as well as strong interpersonal skills.

Ability to build strong coalitions and influence key stakeholders (Sales Leaders in the region, members of the European Marketing team, and cross-business unit Marketing teams), to leverage their strengths to drive growth, will also be the key to success.

Competencies & skills


  • Strong Project management & track record of delivering projects on time

  • Effective working within a matrix organisation and interaction with all levels of internal and external stakeholders

  • Good communication and interpersonal skills capable of maintaining strong relationships

  • Fluency in English both written and spoken.

  • Demonstrated ability to learn and quickly assess a situation


  • Excellent analytical and problem-solving abilities

  • Agile and results driven with a strong focus on business and reporting analytics

  • Embody trust, integrity and ethics inside and outside the company.

  • Excellent presentation and communication skills.

  • Performance orientated and able to work to delivery of agreed targets.

  • Business savvy with strong commercial mind-set

  • Strategic agility, with conceptual thinking and analytical skills

Travel component: 20% - 40%

Job Group: 3

Role based at Head Office in Winnersh (Nr Reading) or Hybrid

Internal spec: 15% bonus OTE

Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email