BD (Becton, Dickinson and Company) Marketing & Data Analyst (remote) in Wroclaw, Poland
Job Description Summary
Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
BD operates in a medical environment undergoing immense and rapid change, continuously seeking to innovate in a landscape of emerging Digital technologies. Under the mentorship of the Team Leader, we are looking for a Marketing & Data Analyst in charge of monitoring, measuring and analyzing the efficiency of marketing communication initiatives.
Marketing & Data Analyst responsibilities include tracking advertising metrics and costs, researching consumer behavior and exploring market trends and opportunities. To be successful in this role, you should be comfortable with processing and analyzing marcom data.
Ultimately, you will help us ensure we spend our marcom budget efficiently and we target our audience through successful campaigns.
The scope of work spreads across multiple business units as well as multiple countries.
Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports/ (Power BI, Data Studio)
Analyzes external and internal customer data using database queries (SFDC), spreadsheet (Excel) models, web analytics tools (Google Analytics), statistical analysis tools, and campaign management software tools (Marketo), customer behavior analysis tools (SEM Rush), Tag Management Tool (Google Tag Manager)
Analyzes A/B and Multi-variate tests, communicates results and provides recommendations.
Evaluates customers’ online behavior and provide insights and recommendations for further improvements to the user experience.
Develop/design meaningful dashboards, reports and KPIs for the marketing function for all levels
Skills and capabilities of a successful candidate:
2 years of work experience in marketing research, statistical or data analysis (or academic equivalent) primarily in marketing environment, preferably in digital marketing analysis
Strong analytical skills
Ability to track, measure and report on the impact of various marketing programs/campaigns to determine ROI to feed into recommendations for future improvement
Proficient in Excel
Experience in using data visualization tools (e.g. Tableau)
Advanced knowledge of segmentation techniques and reporting within a Marketing Automation system
Customer oriented attitude and attention to detail and accuracy
Strong problem-solving abilities
Proficient in English
Experience with a programming, statistical computing, or database management language (e.g., SQL, R, Python, VBA, SPSS, SAS, C++, Java) is a plus
Why join us?
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
Becton, Dickinson and Company is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.
To learn more about BD visit https://emea.jobs.bd.com/
Primary Work Location
POL Wroclaw - Legnicka
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.